Privacy Notice
Last updated: March 2026
Data Controller
Chukum Inmobiliaria S.A. de C.V., with registered address in Mérida, Yucatán, México, is responsible for processing your personal data in accordance with the Mexican Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) and its Regulations.
Privacy contact: privacidad@chukuminmobiliaria.mx
Personal Data Collected
We collect the following personal data through our contact forms and digital channels:
- First and last name
- Email address
- Phone number
- State or country of residence
- Real estate interest type
- Project of interest
We do not collect sensitive data such as health information, biometrics, sexual orientation, or religious/philosophical beliefs.
Purposes of Processing
Primary purposes:
- Responding to your request for information about Chukum Inmobiliaria projects
- Contacting you to provide quotes, availability, and purchase conditions
- Following up commercially on your real estate interest
- Fulfilling legal and contractual obligations arising from any agreement
Secondary purposes (you may object):
- Sending information about new Chukum Inmobiliaria projects and the BOMA Desarrollos ecosystem
- Satisfaction surveys and market research
- Advertising and commercial prospecting
Data Transfers
Your data may be transferred to:
- BOMA Desarrollos — as master developer of the Country Lakes ecosystem, for operational coordination
- HubSpot, Inc. — as CRM provider, under confidentiality agreement and GDPR compliance
- Competent authorities — when required by law or in fulfillment of legal obligations
We do not transfer your data to third parties for commercial purposes without your express consent.
ARCO Rights
You have the right to Access, Rectify, Cancel, and Object to the processing of your personal data (ARCO rights), as well as to revoke your consent and limit the use or disclosure of your data.
To exercise these rights, send a written request to privacidad@chukuminmobiliaria.mx with:
- Full name and official ID
- Clear description of the right you wish to exercise
- Email address registered in our system
We will respond within a maximum of 20 business days.
Cookies and Web Technologies
This website may use technical cookies necessary for its operation, as well as analytics cookies (Google Analytics) to understand user behavior in aggregated and anonymous form. You can configure your browser to reject cookies, which may affect site functionality.
Changes to This Privacy Notice
Chukum Inmobiliaria reserves the right to modify this notice at any time. Changes will be available on this page. We recommend reviewing it periodically.
Supervisory Authority
If you believe your right to personal data protection has been violated, you may file a complaint with the National Institute of Transparency, Access to Information and Personal Data Protection (INAI): home.inai.org.mx